The Sales Professional

Last year my book, The Sales Professional, was published and released for sale. I wrote the book to pass on my 40+ years of experience in sales roles and Managin Director and CEO roles. I gave a keynote speech recently and ended with a quote from the Dhali Llama. He said:

“Share your knowledge. It is a way to achieve immortality”

 So that’s what I did. The Sales Professional:

Table of Contents

Section One – The Denham Method

Foreword

Preface

Introduction

1.    What does a salesperson do?

2.    How much do you want to earn?

3.    A structured approach – the sales cycle

4.    Moving through the sales cycle

5.    The sales pipeline

6.    Secret tools of a salesperson

7.    Features and benefits

8.    Maximising your time

9.    Types of meeting

10. Presentations

11. Forecasting and reviewing

12. A different way to set targets

13. Territory and customer management

14. Electronic data interchange (EDI) systems

15. Marketplace selling

16. Social media and the advent of retail media

17. Be a professional, you don’t need luck

18. The Denham Method – Summary

Section Two – Exporting (International Sales)

Section Three – Sales Tales