Joe Denham is an entrepreneur and businessman based in Suffolk, United Kingdom
Mentoring
Any business person (especially a startup business) sometimes finds it daunting. The buck stops with you and you may feel that there is nobody to talk to. I offer a one to one mentoring service either face to face or virtually to help guide and advise. I have been a CEO or Managing Director running businesses across multiple sectors for decades. My global contacts book and network of like-minded entrepreneurs are available to speak to if we cannot solve the problem together.
Being able to discuss a problem and brainstorm a solution with a like minded and experienced Board level Executive gives peace of mind and helps you to achieve your business goals.
Contact me to inquire. Simply fill in the contact form below.
“What makes Joe standout is his focus on simple core changes that are actionable, the things that truly help growth and success. “
"I can't recommend Joe highly enough when it comes to mentoring and business advice. He has massively helped me, both personally and my company Miru Visuals, in looking at the business from a different perspective and rethinking problems to find solutions.
What makes Joe standout is his focus on simple core changes that are actionable, the things that truly help growth and success. There's no jargon, just real-world ideas that come from years of experience and success.
Most importantly, Joe's human approach is something I admire and why I rate him so highly not just as a business coach, but as a person."
— Billy Haynes, Managing Director, Miru Visuals
“His ability to cut through noise, challenge my thinking in the right way, and offer clear, practical direction has been invaluable.“
“Much of the success of my business can be directly attributed to the guidance, clarity and belief that Joe Denham has given me over the years. Joe has been a constant sounding board, mentor and strategic guide as I’ve grown and evolved my work, helping me turn big ideas into sustainable, impactful projects. His ability to cut through noise, challenge my thinking in the right way, and offer clear, practical direction has been invaluable. At key moments in my career, Joe’s mentoring has given me confidence, focus and momentum, and I genuinely don’t think I’d be where I am today without his support. If you’re looking for someone who truly invests in your growth and helps you build something meaningful, Joe is that person.”
— Lee Connelly, The Children’s Gardening Coach
“Before Joe, we thought we could sell, after we worked with him, we proved we could! “
“Within a year of working with Joe, we achieved our first £1M in revenue, growing the business by 300%. Before Joe, we had a great product but struggled to close deals with major retailers and gain real traction.
Joe didn’t just improve our sales process, he changed how we thought about sales. He took the time to deeply understand our business, challenged our assumptions, and broke down his proven system in a way that was clear, practical, and immediately actionable. He cut through the noise, gave us clarity, and helped us execute with confidence.
We credit Joe’s system with our biggest sales win to date: a $1M deal into the U.S. market. Years on, Joe remains a trusted mentor and sounding board, and I cannot recommend him highly enough to help support your business growth. “
— Dan Robson, Managing Director Robson & Robson
“Joe Denham helped push my project forward. “
“During the early days of my company - Joe played an integral part in helping create and facilitate meetings with people in his past and present circles. I feel the click we both made is one of Joe’s greatest attributes, the ability to see the potential in a product and the person behind it. With his invaluable experience he has been there and done it.”
— Sam Coogan, Managing Director, TriMower.com
The Sales Professional
I’ve condensed the last forty-odd years of my sales experience into a definitive handbook, which I am extremely excited to share with you here!
About Me
I'm a CEO with over thirty years of international business experience. As the Chairman of VegTrug Group, a leading wholesale company that provides innovative and sustainable gardening solutions, I oversaw the strategic direction, operations, and growth of the business across multiple markets and regions. With more than 14 years of experience just in this role, I successfully established and expanded the VegTrug brand in Europe, North America, and Asia, all while generating significant revenue and customer loyalty.
I founded VegTrug with a partner, and sold it shortly after to a Tokyo-listed group back in 2012. I then successfully operated and grew VegTrug as CEO from then until as recently as 2023, when I stepped back from daily operations and became Chairman.
My core competencies include negotiation, business planning, operational management, and customer relationship management. I am passionate about creating and delivering high-quality products and services that meet the needs and expectations of our diverse and global clientele.
I value collaboration and partnership with other industry stakeholders, such as Gardenex, the UK's trade association for garden and leisure exporters, where I served as the Chairman of the Board and Director General. In this role, my mission was to promote and support the growth and development of the wholesale industry, both locally and internationally.
Before VegTrug, I ran the Middle Eastern division of CBT Systems, which delivered online computer-based training for large conglomerates. I started and later sold this business under a NASDAQ merger in 1997.
I also ran a successful farm business in Brittany, France for many years producing haylage for horses.
IIn the early 2000s I hosted a show on UK Shopping TV, selling very unusual and unique garden furniture, under the name Perasian Products.
I hold a full PPL (H) helicopter license, although I do not fly these days, as well as a commercial drone pilot license. I'm also a keen amateur photographer.