Joe Denham is an entrepreneur and businessman based in Suffolk, United Kingdom

About Me

I'm a CEO with over thirty years of international business experience. As the Chairman of VegTrug Group, a leading wholesale company that provides innovative and sustainable gardening solutions, I oversee the strategic direction, operations, and growth of the business across multiple markets and regions. With more than 14 years of experience just in this role, I have successfully established and expanded the VegTrug brand in Europe, North America, and Asia, all while generating significant revenue and customer loyalty.

I founded VegTrug with a partner, and sold it shortly after to a Tokyo-listed group back in 2012. I then successfully operated and grew VegTrug as CEO from then until as recently as 2023, when I stepped back from daily operations and became Chairman.

My core competencies include negotiation, business planning, operational management, and customer relationship management. I am passionate about creating and delivering high-quality products and services that meet the needs and expectations of our diverse and global clientele.

I value collaboration and partnership with other industry stakeholders, such as Gardenex, the UK's trade association for garden and leisure exporters, where I serve as the Chairman of the Board. In this role, my mission is to promote and support the growth and development of the wholesale industry, both locally and internationally.

Before VegTrug, I ran the Middle Eastern division of CBT Systems, which delivered online computer-based training for large conglomerates. I started and later sold this business under a NASDAQ merger in 1997.

I also ran a successful farm business in Brittany, France for many years producing haylage for horses.

I also hosted a show on UK shopping TV in the early 2000s, selling very unusual and unique garden furniture, under the name Perasian Products.

I hold a full PPL (H) helicopter license, although I do not fly these days, as well as a commercial drone pilot license. I'm also a keen amateur photographer.